Since 1972 Stubbies has been clothing a nation at work, rest and play. Today the brand Australians have come to love and trust specialises in workwear, casual wear and schoolwear. Stubbies has become part of Australian culture so much so that it has entered Australasian vernacular, referred to in the Australia Macquarie Dictionary as "short shorts of tough material for informal wear". Stubbies is also translated in the Dinkum Dictionary (a guide to Aussie English) as "strong shorts for men".
They have even adorned the backsides of Aussie celebrities including Crocodile Dundee himself, Paul Hogan.